Marketing to Gen X

Not exactly a ground breaking article here. However, they do make one excellent point: Gen X'ers have a short attention span. Some copywriters will tell you that long copy still sells better than short copy. If you marketing to baby boomers, then I agree. If you are marketing to Gen X'ers, you need to grab them quickly. They will read and research about their product purchases once they are interested, but you only have a glance or two to grab that interest. So, in short (for the Gen X'ers!), make the advertising copy short and hard hitting, and direct them to your website for additional research. And for god's sake, make a quality product, because they will research it and find out if it is junk before they buy.

Reaching Gen X