More Line Extension Marketing SNAFUs

Dial deodorant. Protein 29 hair spray (for you old folks!) The line extension trap has a long histroy and has gobbled up some of the best (or at least highest paid) marketing professionals. Now Wrigley is testing the waters with its Doublemint Mints. To borrow from Letterman, Will It Float? When people ask for a pack of Doublemint, they want gum. I predict that this brand of mint won't be around long. Rename it, Wrigley, or lose the line.

Wrigley's shot at a line extension