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Friday, March 10, 2006

Sometimes It's Good To Copy From Your Neighbor



Although Johnny Depp didn't copy Gene Wilder with his rendition of Willy Wonka, the rest of the movie was very similar and it worked. Prince (and West Coast Marketing) copied Wonka's marketing, and it will work too. Prince is inserting "Purple Tickets" in 14 of his new CDs inviting recipients to his house in SoCal. Although it doesn't appeal to me, I'm sure Prince fans will be chomping at the bit.

Prince's Purple Tickets

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