Using RSS as a Marketing Tool

Getting lost in the deluge of daily spam that most consumers receive these days is obviously a concern to e-marketers today. To combat this, some companines are turning to using RSS to deliver their message to consumers. As with email, it's cheap and easy, and you can reach a broad audience quickly. But will it backfire?

Today's RSS users are the "savvy" internet users. They are the ones that try new technologies first and think of themselves as ahead of the game. They are also the ones most fed up and most vocal about spam. How will they react to spam coming in with the rest of their RSS feeds? Not with a smile, I would expect.

As RSS becomes more universally used, there will be no way for companies to avoid using it. Right now, however, I would shy away from using it and alienating these self-proclaimed savvy internet users.

Some companines starting to advertise via RSS